Hardy Amies Mainline

Hardy Amies Mainline provides a complete collection of menswear staples centred on a contemporary English look.  Designed for today’s modern man, the new range is inspired by the legacy of the brand’s innovative founder, created using the expertise and knowledge of the House of Hardy Amies.

Hardy Amies Mainline joins an established international runway collection and a bespoke service from the brand’s illustrious House at 14 Savile Row, each honouring the spirit and debonair style of Sir Hardy.  The runway collection personifies his flamboyant nature and creativity.  Hardy Amies Mainline draws on his refined and distinctly British look, a timeless style which is highlighted by perfectly cut tailoring, elegant pieces of knitwear and easy outerwear to create a definitive modern wardrobe.

Personal photographs belonging to Sir Hardy directly influence the collection, from images of him lounging with friends on summer sojourns, to those including his regiment in the Second World War.  To reflect the former, loose knits are combined with unstructured tailoring and casual rolled chinos in a palette of chalky greys and blues.  Adding a masculine element, military inspired pieces in khaki, navy and charcoal are brought up to date with modern details such as lightweight outerwear in technical fabrics.

Tailoring honours the brand’s Savile Row authority with two silhouettes, the Core - a contemporary approach to the traditional English shape - and the Modern, which takes modifications further with slimmer proportions and a shorter jacket.  Referencing the bespoke expertise of the House, tailored jackets include a half floating canvas for a natural drape.  A light blue Pima cotton suit is available as separates, recognising a relaxed approach to summer dressing reflected in its loose weave, soft handle and half lining.  Other summer weight suiting fabrics include tropical high-twist wools, basket weaves and soft Oxfords.  When occasion demands for a smarter appearance, structured tailoring in wool mohair includes peak lapel single-breasted suits or a sophisticated grosgrain satin lapel dinner suit.

Casual pieces are garment dyed, washed and unstructured, with an emphasis on lightweight cottons, for an effortlessly stylish look.  A loose rib knit crew in ivory Pima cotton follows the modern proportions of the collection but replicates a favourite tennis sweater worn by Sir Hardy Amies.  Open weave fabrics are translated from tailoring to casual in cotton canvas jackets and trousers as well as knitwear which plays with textures such as a mercerised cotton long sleeve crew neck with contrast mesh knit sleeves.  Shorts are flat front, mirroring the formal trouser but in cotton twill or seersucker stripe and can be worn with a button down washed cotton shirt or marl jersey T shirt with poplin trim.

Utility influenced outerwear concentrates on innovative details which consider modern practicalities.  A field jacket in cotton with metal fibre canvas has buttoned billow pockets yet maintains a shirt like construction.  An over dyed utility jacket has a cotton twill body and technical nylon-cotton shoulder panels for weather protection, the mix of fabrics giving a unique tonal quality.  Weather proofed cotton trench coats include a double breasted khaki and single breasted raglan sleeve option in olive and midnight.